Is Catalog/Specialty Distribution a Good Career Path?

Yes, a career in catalog/specialty distribution can be very rewarding, both financially and emotionally. According to the U.S. Bureau of Labor Statistics, this is one of the fastest growing fields in the United States, with an expected job growth of 15% between 2016 and 2026.

What Does Catalog/ Specialty Distribution Mean?

Catalog/specialty distribution is the process of distributing catalogs and other specialty items to customers. This can be done either through the mail or in person. The most common type of catalog distribution is direct mail, which is when catalogs are sent directly to customers’ homes. However, some companies also distribute catalogs in person, such as through door-to-door salespeople or at trade shows.

There are a few different types of catalogs that are commonly distributed. Retailers often distribute catalogs that feature their products and services. These catalogs typically include photos, descriptions, and prices of the items that are available for purchase. Some companies also distribute general interest catalogs, which are less focused on selling products and more on providing information about the company’s brand or mission. These types of catalogs usually include articles, photos, and other content that is designed to interest potential customers.

Specialty items can include anything from pens and keychains to T-shirts and coffee mugs. These items are typically branded with the company’s logo or name and are distributed to promote the company’s brand awareness. Some companies also give away specialty items as prizes or rewards for customer loyalty programs.

In addition, catalog and specialty distributors provide a much needed service to small businesses and organizations that may not have the resources to distribute their own marketing materials. By working with a catalog or specialty distributor, these businesses can save money while still reaching a large number of potential customers.

Trying Catalog Distribution - Growing My Event Rental Business
A small business owner trying to grow his business through Catalog Distribution

How Many Jobs are Available in Catalog/Specialty Distribution Field?

With the right qualifications and experience, there is plenty of great opportunities in this growing field.

The duties of catalog and specialty distributors vary depending on the size and type of their organization. However, some common duties include storing catalogs and other marketing materials, providing customer service support, filling orders, processing payments, and coordinating shipping logistics.

Let’s look at a few best paying and entry level jobs in catalog/ specialty distribution to get a broader view on the available opportunities.

Best Paying Jobs in Catalog/Specialty Distribution Field

Sales Representatives

Sales representatives are responsible for generating new business and maintaining relationships with existing clients. They must have excellent interpersonal and communication skills, as well as the ability to close sales. Sales representatives typically earn a base salary plus commission.

Account Executives

Account executives are responsible for managing and developing relationships with key accounts. They must be able to identify new business opportunities and work closely with clients to ensure satisfaction. Account executives typically earn a base salary plus commission.

Director of Sales

The director of sales is responsible for leading and motivating a sales team. They must be able to develop strategic sales plans and accomplish objectives within budget. Directors of sales typically earn a base salary plus commission.

 Vice President of Sales

The vice president of sales is responsible for overall sales strategy and execution. They must have extensive experience leading sales teams and achieving results. Vice presidents of sales typically earn a base salary plus commission.

Chief Executive Officer

The chief executive officer is responsible for the overall direction and strategy of the company. They must have the ability to inspire and motivate employees, as well as create a vision for the future. Chief executive officers typically earn a base salary plus bonus.

Entry Level Jobs in Catalog/Specialty Distribution Field

Order Processor

The order processor is responsible for inputting customer orders into the system, pulling inventory, and packaging the orders for shipment. This is a great entry-level position for people who are detail-oriented and have good computer skills.

Customer Service Representative

The customer service representative is responsible for handling customer inquiries and complaints. This is a great entry-level position for people who are good at problem solving and have good communication skills.

Warehouse Associate

The warehouse associate is responsible for tasks such as picking, packing, and shipping orders. This is a great entry-level position for people who are physically strong and have good organizational skills.

Shipping and Receiving Clerk

The shipping and receiving clerk is responsible for coordinating shipments, monitoring inventory levels, and verifying incoming shipments. This is a great entry-level position for people who are detail-oriented and have good computer skills.

Administrative Assistant

The administrative assistant provides support to the managers and other staff members. This is a great entry-level position for people who are organized and have good communication skills.

How to Build a Career in Catalog/Specialty Distribution?

A career in catalog/specialty distribution can be a very rewarding. You can be involved in many different aspects of the business, from working with customers to managing inventory. However, there are certain skills and education that are essential for success in this field. In this section, we’ll take a look at some of the most important skills and education that you’ll need to succeed in catalog/specialty distribution.

Education Requirement

While there are many different job titles within the catalog/specialty distribution field, most positions generally require at least a high school diploma or equivalent. However, some jobs may require additional education, training, or certification. For example, many employers prefer candidates who have completed some college coursework, especially in business or a related field.

In addition to formal education requirements, most jobs in catalog/specialty distribution also require on-the-job training. This training can last anywhere from a few days to several months and will typically cover topics such as safety procedures, company policies and procedures, and the use of specialized equipment. Once training is complete, employees are usually able to work independently with little supervision.

Essential Skills

The ability to work well with others is essential in any career, but it is especially important in catalog/specialty distribution. This is because you will be working closely with other members of your team to ensure that everything runs smoothly. You’ll need to be able to communicate effectively and collaborate effectively in order to be successful.

In addition to being a good team player, you’ll also need to have strong organizational skills. This is because catalog/specialty distribution can be quite chaotic and fast-paced. You’ll need to be able to keep track of inventory levels, customer orders, and deadlines. If you’re not organized, it will be very difficult to succeed in this field.

Lastly, you’ll need to have a good understanding of the products that you’re distributing. This is because you’ll be responsible for ensuring that the products are shipped out on time and that they meet the customer’s expectations. If you don’t have a good understanding of the products, it will be difficult to do your job effectively.

How to Drive Sales to Your Business! #shorts
Some essential skills to succeed in catalog/specialty distribution


So there you have it- everything you need to know to build a career in catalog/specialty distribution. Although there are many opportunities available, be sure to research the specific position you’re interested in to learn more about the required qualifications.

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